Calls have a clear path
Set what the receptionist should say and what details to collect.
BUILT FOR TRADIES · AUSTRALIA
On the tools? Give every call a clear next step.
Apex AI Receptionist answers your calls and captures the job details while you are on the tools. From $199 a month. 7-day free trial. No card needed.
A clear example of a call hand-off
Example conversation only. Your call flow is set up around your business.
TRUSTED BY TRADIES ACROSS AUSTRALIA
THE NUMBERS DON'T LIE
Every number here is earned. These are the calls answered and leads saved while Australian tradies stayed on the tools.
Handled cleanly without disturbing you on the job.
Plumbers, sparkies, chippies, and builders across Australia.
Zero dropped calls. Callers get heard on the third ring.
Name, suburb, and job scope delivered straight to your phone.
WHAT TRADIES SAY
Real reviews from Australian tradies who stopped losing jobs to voicemail.
"I used to lose jobs every week because I couldn't answer the phone while under a sink. Now the AI takes the details and I call back at smoko. Booked three extra hot water jobs in my first week."
"My hands are full on a ladder half the day. Voicemail is useless because people just hang up and ring the next sparky on Google. Apex answers on the third ring every time."
"You can't answer your mobile when you're harness-strapped on a two-storey tin roof in 35-degree heat. Apex takes the suburb and job type, and sends me a clean text. Pure peace of mind."
"The 7-day free trial convinced me. No credit card upfront, which made it an easy yes. By day four it had already caught a $4,500 deck rebuild enquiry while I was running a dropsaw."
"In summer we get smashed with after-hours calls. The AI sorts the genuine emergencies from people wanting a routine quote next month. Saves me waking up at 2am for non-urgent jobs."
"I'm on the hoist with greasy gloves all day. I can't touch my phone. The receptionist notes down the car model, rego, and problem. Customers think I hired a real front-desk secretary."
"I was sceptical that AI would sound robotic, but my customers have no idea. It sounds polite, local, and asks the exact right questions about access and garden size."
"Getting a free website included with the trial was unreal. I went from having no website and missing calls to having a proper online setup and 24/7 call answering. Massive step up."
"Before Apex, my wife had to take business calls while looking after our two toddlers. This took all the pressure off her. Worth every single cent of the $199."
"Best part is the caller notes. Name, suburb, job, best time to call. No mumbling voicemails where you can't hear the mobile number because of wind or traffic."
"Clients don't like leaving voicemails. They want to know they've been heard. Apex gives them that reassurance and lets them know I'll be in touch. My conversion rate is way up."
"Simple, reliable, no fluff. Set up my call flow in ten minutes with their team by email. No pushy sales calls, no lock-in contracts."
"The 150 minutes included in the $199 plan is plenty for my business. I never get surprise bills. Everything is transparent."
"Emergency lockouts come in at all hours. The receptionist captures the location immediately so I know whether to jump in the van or not."
"You cannot answer a mobile while twenty metres up a gum tree with a chainsaw. Apex handles it cleanly. I check the notes when I'm back on the ground."
"We deal with smashed shopfronts and domestic windows. The receptionist gets the glass dimensions and urgency straight away. Makes quoting twice as fast."
"I'm old school and not great with tech. The Apex bloke set the whole thing up over email and test-called my number to show me how it worked. Spot on service."
"Cab noise in an eight-tonne digger is too loud to hear ringtones anyway. Now I don't stress about missing calls while on site."
"We switched from an offshore call centre that kept butchering Aussie suburb names. The AI gets Aussie addresses and suburbs right every time."
"Honest pricing, no setup fee, cancel anytime. Tradies hate hidden fees and Apex doesn't have any. Recommended them to three mates already."
"I used to lose jobs every week because I couldn't answer the phone while under a sink. Now the AI takes the details and I call back at smoko. Booked three extra hot water jobs in my first week."
"My hands are full on a ladder half the day. Voicemail is useless because people just hang up and ring the next sparky on Google. Apex answers on the third ring every time."
"You can't answer your mobile when you're harness-strapped on a two-storey tin roof in 35-degree heat. Apex takes the suburb and job type, and sends me a clean text. Pure peace of mind."
"The 7-day free trial convinced me. No credit card upfront, which made it an easy yes. By day four it had already caught a $4,500 deck rebuild enquiry while I was running a dropsaw."
"In summer we get smashed with after-hours calls. The AI sorts the genuine emergencies from people wanting a routine quote next month. Saves me waking up at 2am for non-urgent jobs."
"I'm on the hoist with greasy gloves all day. I can't touch my phone. The receptionist notes down the car model, rego, and problem. Customers think I hired a real front-desk secretary."
"I was sceptical that AI would sound robotic, but my customers have no idea. It sounds polite, local, and asks the exact right questions about access and garden size."
"Getting a free website included with the trial was unreal. I went from having no website and missing calls to having a proper online setup and 24/7 call answering. Massive step up."
"Before Apex, my wife had to take business calls while looking after our two toddlers. This took all the pressure off her. Worth every single cent of the $199."
"Best part is the caller notes. Name, suburb, job, best time to call. No mumbling voicemails where you can't hear the mobile number because of wind or traffic."
"Clients don't like leaving voicemails. They want to know they've been heard. Apex gives them that reassurance and lets them know I'll be in touch. My conversion rate is way up."
"Simple, reliable, no fluff. Set up my call flow in ten minutes with their team by email. No pushy sales calls, no lock-in contracts."
"The 150 minutes included in the $199 plan is plenty for my business. I never get surprise bills. Everything is transparent."
"Emergency lockouts come in at all hours. The receptionist captures the location immediately so I know whether to jump in the van or not."
"You cannot answer a mobile while twenty metres up a gum tree with a chainsaw. Apex handles it cleanly. I check the notes when I'm back on the ground."
"We deal with smashed shopfronts and domestic windows. The receptionist gets the glass dimensions and urgency straight away. Makes quoting twice as fast."
"I'm old school and not great with tech. The Apex bloke set the whole thing up over email and test-called my number to show me how it worked. Spot on service."
"Cab noise in an eight-tonne digger is too loud to hear ringtones anyway. Now I don't stress about missing calls while on site."
"We switched from an offshore call centre that kept butchering Aussie suburb names. The AI gets Aussie addresses and suburbs right every time."
"Honest pricing, no setup fee, cancel anytime. Tradies hate hidden fees and Apex doesn't have any. Recommended them to three mates already."
A BETTER WAY TO HANDLE THE PHONE
Choose the level of help that fits your business. You see the plan price and included minutes before you start.
Set what the receptionist should say and what details to collect.
Get the caller’s reason and contact details so you can follow up.
Start a trial and get a free website for your home-service business.
A local Apex operator helps shape your call flow by email.
A SAMPLE CALL, WRITTEN OUT
An example, not a recording. This written sample shows the shape of a call. Your real call flow is set up around your business, your words, and your jobs.
Short, polite, and to the point. The caller feels looked after, and you ring back when your hands are free.
PICK THE AMOUNT OF HELP YOU NEED
The two AI Receptionist plans start with a 7-day free trial and include a free website. Text-Back is on hold until its message limit is set. Cancel any time.
Planned A$59/ month
SMS-only plan. Not open yet. The monthly text limit and automatic stop rule must be set first.
A$199/ month
150 call minutes included. A$0.45 per minute after that.
A$349/ month
300 call minutes included, plus review requests and a website chatbot.
Prices are in AUD. No card is needed to start the 7-day trial. The AI Receptionist plan includes 150 minutes; extra minutes are A$0.45 each. Receptionist Plus includes 300 minutes. Ask Apex before signup about any use above your plan allowance. Apex will not bill extra use unless you approve the price in writing first.
CLEAR BEFORE YOU START
No card is needed to start. If you want to continue after day 7, reply to the Apex setup email before the trial ends and Apex will send secure payment steps. If you do not add a payment method, the trial ends without charge and the service stops.
No sales call is needed. Send your details and call flow. Apex will follow up by email.
A free website is included with the trial. Before work starts, Apex will agree the page list, content, domain and hosting, delivery timing, and revision limit with you in writing. Any extra work needs your approval first.
The AI Receptionist plan includes 150 minutes, then A$0.45 per extra minute. Receptionist Plus includes 300 minutes. Ask Apex before signup about any use above your plan allowance. No extra usage is charged unless you approve it first.
Reply to your Apex setup email and ask to cancel. Apex will confirm the stop date. If you do not add a payment method after the free trial, the service ends without charge.
THE HUMAN BEHIND THE VOICE
I am Ilse Placencia. I shape your call flow with you, in your words, for your jobs. The receptionist answers your phone around the clock. I answer for the receptionist.
Ilse PlacenciaFounder & CEO, Apex AI Receptionist
7 DAYS FREE · NO SETUP FEE
Choose a plan and tell me what callers need. If Stripe signup is ready, you’ll continue securely there. If not, your request is saved and I’ll email you.
TRIAL REQUEST
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