GET YOUR TIME BACK · GOLD COAST

12 workflows shipped this month

Business automation in Australia

Less chasing. More doing.

Apex builds the systems that answer, follow up, remind and chase for you. Missed calls, slow replies, unpaid invoices: handled. Start with a free audit, and keep the tools you already use.

0 tasks automated · 0 businesses · 0 hours saved
Personal email reply within 24 hoursFixed quote before work startsYou own what I build
★★★★★
4.9 out of 5Based on 35 Google reviews
APEX / WORKFLOW EXAMPLEExample only

A small job that keeps getting repeated

New enquiry
gets a clear next step.

An illustration of the process, not a live customer system.

TRUSTED BY BUSINESSES ACROSS AUSTRALIA

GC Plumbing Solutions Northside Dental Metro Electrical Brisbane CleanPro Services Coastal Building Group Sydney Wellness Studio Darwin HVAC Co Melbourne Fencing Perth Roofing Pros Adelaide Auto Care Cairns Landscaping Hobart Hair Studio GC Plumbing Solutions Northside Dental Metro Electrical Brisbane CleanPro Services Coastal Building Group Sydney Wellness Studio Darwin HVAC Co Melbourne Fencing Perth Roofing Pros Adelaide Auto Care Cairns Landscaping Hobart Hair Studio
Made for your tools✳Built by a local human✳Clear scope before payment✳Optional care, never forced✳You keep ownership✳Made for your tools✳Built by a local human✳Clear scope before payment✳Optional care, never forced✳You keep ownership✳

THE NUMBERS DON'T LIE

Time saved
for real businesses.

Every number here is earned. These are the results from automations Apex has built for businesses like yours.

0Tasks automated

Repeat jobs handled without a human touching them.

0Hours saved

Time returned to business owners who were doing admin by hand.

0Businesses helped

Australian businesses with workflows that run without chasing.

0% invoice collection rate

Polite follow-ups that get invoices paid faster than manual chasing.

WHAT BUSINESS OWNERS SAY

Don't take our word for it.
Take theirs.

Real reviews from Australian business owners who trusted Apex to automate the repeat work in their business.

★★★★★

"I was spending an hour a day just chasing follow-ups. Apex built a system that does it while I am on the tools. I genuinely got a chunk of my life back."

TR
Tom R.Plumber · Gold Coast
★★★★★

"Our no-show rate dropped by half after Apex set up booking reminders. Customers actually turn up now. It is the simplest fix that made the biggest difference."

LB
Lisa B.Beauty Salon · Brisbane
★★★★★

"I hate chasing invoices. Hate it. Apex automated the whole thing and now my invoices get paid faster than when I was doing it myself. No awkward phone calls."

MW
Matt W.Electrician · Sydney
★★★★★

"The free audit alone was worth it. Apex found three things we were doing by hand that could be automated in a day. We approved the quote and it was done within the week."

JH
Jade H.Physio Clinic · Melbourne
★★★★★

"We went from zero Google reviews to 28 in two months. All because Apex set up an automatic review request after every job. We did not have to remember a thing."

SO
Sam O.Landscaper · Perth
★★★★★

"I used to copy job details from emails into a spreadsheet. Every single one. Apex connected them so it happens automatically. That sounds small but it saved me hours."

AD
Amy D.Cleaning Business · Adelaide
★★★★★

"The care plan at $199 a month is the best money I spend. Whenever something changes in my business, Apex updates the workflows. I never have to ask twice."

RK
Riley K.Builder · Cairns
★★★★★

"My biggest fear was that automation would feel impersonal. But the messages Apex wrote for my business sound exactly like me. My customers have no idea they are automated."

NP
Nina P.Personal Trainer · Manly
★★★★★

"Apex replied to my audit within a day. A proper email, not some template. They explained three fixes and quoted a flat price. I approved it on the spot."

CW
Chris W.HVAC Technician · Darwin
★★★★★

"I run a mobile mechanic business and leads used to sit for days. Now every enquiry gets a reply in minutes, even when I am under a car. Customers love it."

BF
Brad F.Mobile Mechanic · Ipswich
★★★★★

"Apex automated our quote follow-ups. Before, we would send a quote and hope. Now there is a polite nudge at the right time. Our close rate went up noticeably."

EM
Emma M.Interior Designer · Geelong
★★★★★

"I own what Apex built. No vendor lock-in. If I want to leave, I take my workflows with me. That is rare and I respect it."

DT
Dylan T.Painter · Wollongong
★★★★★

"They talked me out of automating something that did not need it. That honesty is why I keep coming back. Apex only builds what actually helps."

PS
Paula S.Accountant · Parramatta
★★★★★

"We run a family restaurant and the amount of repeat admin was killing us. Apex streamlined our booking confirmations and staff notifications. Smooth as."

VL
Victor L.Restaurant Owner · Surfers Paradise
★★★★★

"I expected automation to be complicated and expensive. Apex made it simple and quoted a fair price. The whole thing was running within four days."

KG
Kate G.Dog Groomer · Newcastle
★★★★★

"Our team used to forget to send review requests. Now it happens automatically after every completed job. Our Google rating went from 3.8 to 4.6 in three months."

HN
Harry N.Roofer · Logan
★★★★★

"Apex connected our booking app to our invoicing tool. What used to take three clicks and ten minutes now happens by itself. I love it."

AF
Angela F.Massage Therapist · Townsville
★★★★★

"Honestly the best part is the 30-day free trial on the care plan. I got to test it properly before paying. No risk, no pressure. That is how every service should work."

JM
Joel M.Fencing Contractor · Canberra
★★★★★

"Our unpaid invoices went from an average of 21 days to 8. That is not a small improvement. That is cash flow completely changed. Apex did that with one automation."

SJ
Sharon J.Bookkeeper · Ballarat
★★★★★

"I told Apex what I needed in plain English and they translated it into a working system. No jargon, no upselling. Just a fix for a real problem."

GL
Grant L.Tiler · Hobart
★★★★★

"I was spending an hour a day just chasing follow-ups. Apex built a system that does it while I am on the tools. I genuinely got a chunk of my life back."

TR
Tom R.Plumber · Gold Coast
★★★★★

"Our no-show rate dropped by half after Apex set up booking reminders. Customers actually turn up now. It is the simplest fix that made the biggest difference."

LB
Lisa B.Beauty Salon · Brisbane
★★★★★

"I hate chasing invoices. Hate it. Apex automated the whole thing and now my invoices get paid faster than when I was doing it myself. No awkward phone calls."

MW
Matt W.Electrician · Sydney
★★★★★

"The free audit alone was worth it. Apex found three things we were doing by hand that could be automated in a day. We approved the quote and it was done within the week."

JH
Jade H.Physio Clinic · Melbourne
★★★★★

"We went from zero Google reviews to 28 in two months. All because Apex set up an automatic review request after every job. We did not have to remember a thing."

SO
Sam O.Landscaper · Perth
★★★★★

"I used to copy job details from emails into a spreadsheet. Every single one. Apex connected them so it happens automatically. That sounds small but it saved me hours."

AD
Amy D.Cleaning Business · Adelaide
★★★★★

"The care plan at $199 a month is the best money I spend. Whenever something changes in my business, Apex updates the workflows. I never have to ask twice."

RK
Riley K.Builder · Cairns
★★★★★

"My biggest fear was that automation would feel impersonal. But the messages Apex wrote for my business sound exactly like me. My customers have no idea they are automated."

NP
Nina P.Personal Trainer · Manly
★★★★★

"Apex replied to my audit within a day. A proper email, not some template. They explained three fixes and quoted a flat price. I approved it on the spot."

CW
Chris W.HVAC Technician · Darwin
★★★★★

"I run a mobile mechanic business and leads used to sit for days. Now every enquiry gets a reply in minutes, even when I am under a car. Customers love it."

BF
Brad F.Mobile Mechanic · Ipswich
★★★★★

"Apex automated our quote follow-ups. Before, we would send a quote and hope. Now there is a polite nudge at the right time. Our close rate went up noticeably."

EM
Emma M.Interior Designer · Geelong
★★★★★

"I own what Apex built. No vendor lock-in. If I want to leave, I take my workflows with me. That is rare and I respect it."

DT
Dylan T.Painter · Wollongong
★★★★★

"They talked me out of automating something that did not need it. That honesty is why I keep coming back. Apex only builds what actually helps."

PS
Paula S.Accountant · Parramatta
★★★★★

"We run a family restaurant and the amount of repeat admin was killing us. Apex streamlined our booking confirmations and staff notifications. Smooth as."

VL
Victor L.Restaurant Owner · Surfers Paradise
★★★★★

"I expected automation to be complicated and expensive. Apex made it simple and quoted a fair price. The whole thing was running within four days."

KG
Kate G.Dog Groomer · Newcastle
★★★★★

"Our team used to forget to send review requests. Now it happens automatically after every completed job. Our Google rating went from 3.8 to 4.6 in three months."

HN
Harry N.Roofer · Logan
★★★★★

"Apex connected our booking app to our invoicing tool. What used to take three clicks and ten minutes now happens by itself. I love it."

AF
Angela F.Massage Therapist · Townsville
★★★★★

"Honestly the best part is the 30-day free trial on the care plan. I got to test it properly before paying. No risk, no pressure. That is how every service should work."

JM
Joel M.Fencing Contractor · Canberra
★★★★★

"Our unpaid invoices went from an average of 21 days to 8. That is not a small improvement. That is cash flow completely changed. Apex did that with one automation."

SJ
Sharon J.Bookkeeper · Ballarat
★★★★★

"I told Apex what I needed in plain English and they translated it into a working system. No jargon, no upselling. Just a fix for a real problem."

GL
Grant L.Tiler · Hobart
Lead Follow-upInvoice ChasingReview RequestsBooking RemindersAdmin Hand-offsQuote Follow-upsCustomer OnboardingLead Follow-upInvoice ChasingReview RequestsBooking RemindersAdmin Hand-offsQuote Follow-upsCustomer Onboarding
Workflow shippedA Brisbane tradie just saved 6 hours a week

THE WORK BETWEEN THE WORK

Good automation feels
quietly useful.

Start with the job you repeat too often. The chasing, the copying, the reminders you send in your sleep. I’ll check whether a small, well-built fix can take it off your hands.

01

Lead follow-up

A new enquiry gets a prompt, helpful first reply, so a hot lead never sits waiting while you are on a job.

02

Booking reminders

Remind customers about appointments using your existing booking flow.

03

Review requests

Ask customers for a review after the right moment in your service.

04

Invoice chasing

Polite, steady follow-ups on unpaid invoices, so you stop being the one who has to chase.

05

Admin hand-offs

Move repeat information between the tools your business already uses.

Custom-fit and done for you. If automation is not the right answer, I’ll say so in the audit.

NO SALES CALLS · EMAIL FIRST

One clear path
from problem to working system.

Tell me what takes time. I’ll review it personally, then send a short plan and fixed price by email.

01

Send the free audit

Share the task, the tools you use, and what a better result looks like.

02

Get your personal reply

Within 24 hours, I’ll email 2–3 useful opportunities and a fixed quote.

03

Approve before I build

Review the scope, ask for a change, or approve the private payment link.

NO PRESSURE

Nothing is charged on this page.

The setup price is fixed in writing. The optional care subscription is separate and never forced.

Start my free audit

QUOTE-FIRST · NO PUBLIC SETUP PRICES

Get a fixed quote
after a free audit.

I review your answers and email 2–3 useful opportunities with a personal fixed quote within 24 hours. You approve before I build or ask for payment.

The promise: your free audit and your fixed quote land in your inbox within 24 hours. A personal reply, from a human, with 2 to 3 clear ideas.

STARTER

One or two workflows

Fixed quoteafter your audit

A focused fix for one or two repeat tasks.

  • Free audit first
  • 2–3 ideas by personal email
  • Fixed scope and price in writing
  • You approve before the build starts
Request my free audit
SCALE

Wider system work

Fixed quoteafter your audit

For larger workflows that need a careful scope review.

  • Free audit first
  • Personal review by email
  • Fixed price before approval
  • Build plan agreed in writing
Request my free audit

No setup price or payment button is shown here. Your personal quote is sent by email after the free audit. You only pay after you approve it.

THE AUTOMATIONS SUBSCRIPTION · OPTIONAL · NEVER FORCED

Keep it running
if you want a hand.

This is the Apex Automations subscription. Once your systems are built, one monthly plan keeps them watched, fixed, and improving. Pick the level that fits. Every plan starts with 30 days free.

ESSENTIAL CARE

Monitoring and fixes

A$199 / month

First 30 days free. Cancel any time.

Monitoring, issue fixes, and support for a focused workflow.

Ask about Essential care
EXTENDED CARE

More room for tweaks

A$397 / month

First 30 days free. Cancel any time.

Monitoring and fixes, plus an agreed amount of small workflow tweaks each month.

Ask about Extended care
PRIORITY CARE

Broader ongoing support

A$697 / month

First 30 days free. Cancel any time.

Broader coverage for connected workflows. Response times and the monthly scope are set in writing.

Ask about Priority care

Prices in AUD, GST included. The subscription starts only after your setup is built and you approve it by email. Nothing is charged on this page.

Ilse Placencia, Founder and CEO of Apex Automations

WHO BUILDS YOUR SYSTEMS

A person builds this.
A person answers for it.

I am Ilse Placencia. I read every audit request myself and build around the tools you already use. No account managers, no hand-offs, no disappearing after the invoice. If something needs fixing, you know exactly who to email.

Ilse PlacenciaFounder & CEO, Apex Automations

FREE · NO SALES CALLS

Tell me what
keeps repeating.

I’ll read your answers myself and email 2–3 automation opportunities plus a fixed quote within 24 hours.

No payment to request an auditYour tools stay yoursThe care subscription is optional

THE FREE AUDIT

Where does your time go?

Email reply

Your answers are saved for personal review. I’ll reply by email within 24 hours.

Sarah M. - Bayside Commercial Cleaning

AUSTRALIAN BUSINESS GIVEAWAY

One Australian business gets a free automation each month.

Sarah M. from Bayside Commercial Cleaning (North Brisbane) won our workflow build — saving 9 hours a week in invoice chasing and cutting unpaid invoice cycles by 83%.

MORE FROM APEX

Calls covered too.

Missing calls while the work runs? Our AI receptionist for tradies answers every call and books the job in. Or start with a website that wins local work.